Presentation is everything. Since we are a social-visual society, you can change your image by one picture alone. Having the X factor is to possess an indescribable quality or something; something about a person that you cannot put your finger on. The ability to capture this mysterious element in someone has been a skill of mine which has been proven in many of my clients. My years of experience and application of talent continuously fine tunes this such skill depending on the subjects ability to be free. The relationship between the subject and photographer is one of uniqueness and trustworthiness.